In Vegan Veritas

Client

Vitasoy

About

The first ready-to-drink soy milk to offer the people of Hong Kong an affordable and healthy alternative to dairy milk.

Core Service

Key Influencers Management

1.65M+

Reach

$426K

Media Value

Brief

Vitasoy joined the large-scale festival "IRIS: Your Escape", at the Central Waterfront, delivering the plant milk Pop Up Café to introduce the Hong Kong public to its limited edition plant milk-based coffee and other drinks. The activation alerted people to the health benefits of using vegan milk in coffee and specialty drinks, and the experience of being "healthy without losing taste".

Our Strategy

We created The Pop Up Café with a selection of six plant milk-based coffee and limited-edition speciality drinks, offering a new experience. The Pop Up Café was built with all-black containers and eco-friendly panels, garnered with neon light signage and lightboxes to showcase a "Be Good To Yourself" theme. Influencers and media experienced the pop-up and generated hits, with a targeted PR campaign amplifying noise.

Impact

Wellness took centre stage with education for local conscious consumers, and engagement of a younger demographic with interactive activities. Our customised booth drew in the plaudits, and helped the public learn more.