Handcrafting the best of each

Niessing is a pioneering German jewellery brand with a rich heritage since 1873,  which was recently launched at Elements. The grand opening marks a significant milestone for Niessing as the brand celebrates 150 years of excellence in innovative jewellery design and craftsmanship. This was a precious occasion to meet and greet media and influencers, introduce Niessing’s newest flagship store, build awareness and drive media and social media coverage. We wanted to show Hong Kong what makes Niessing special.

The new Niessing flagship is a window into the brand’s unique heritage and design philosophy, reflecting the brand’s innovative spirit and love for contemporary art. A launch event was the perfect way to showcase this amazing brand aura. OAC took the reins with press release drafting, a media launch, influencer gathering and event rundown curation. The rundown featured event production with ribbon cutting ceremony, photography, and catering, to make it a great day for all.