Break the norm

Working with BMW provided OAC the opportunity to “break the norm”. A “BMW XM：BREAK THE NORM” Creative Experience ran for nine days, with our team lining up influencers for a private launch party, and fusing all the right elements to create a smashing success. We made sure only the right influencers came, raising awareness of the BMW XM launch pop up with a large amount of social media exposure and coverage in the press.

Leading up to the finale of BMW M’s 50th anniversary, BMW celebrates a milestone birthday with the much-anticipated, electric plug-in hybrid SUV – BMW XM, as the world's first high-performance vehicle with an electric drivetrain system. This was an occasion to remember, one which OAC seized with both hands. A launch event saw us proposing an influencer lineup and liaising, all while taking care of on-site journey management, photography and videography. We also took care of social media posts in the post-launch.