OCTO is a watch brand that blends futuristic thinking with a deep-rooted watchmaking heritage.
Reach
Media Value
Horological nostalgia is all the rage, and Octo watches are back with vengeance. The brand sought to highlight this resurgence with a “Octo is back – right on time” campaign combining pop up space, media, influencers and excitement. Popular in Hong Kong from the 1960-80s, OAC worked its magic to capture the feeling while highlighting the brand’s futuristic vibe embracing old culture and techniques.
We utilised OCTO’s exclusive pop-up where they highlight the new collection, handling media outreach, influencers and event management. Our media pitching included a strategic partnership with Hypebeast, highlighting the pop-up in the heart of Central during July and August 2024, capping off a remarkable resurgence in the city.
The activation was a resounding success with a reach of 12 million (497,000 organic) that created more than HK$1.2 million plus in media value. Importantly, the pop-up proved essential to re-inserting Octo in the minds of horological lovers and fans of time pieces, while raising awareness among the general public. Octo was back, and indeed right on time.
info@onaircollective.com
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