Art Basel brilliance

Client

Pacific Place

About

Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences.

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Core Service

Key Influencers Management

Brief

When Pacific Place hosted Art Basel 2023 Hong Kong’s Offsite Encounters: Premiere of ‘Gravity’ by Awol Erikzu, OAC was the agency of the launch party. With many moving parts to take care of, we were tasked with creating a smooth and successful launch party to raise awareness and traffic to the art piece showcase, all while raising social media and media exposure to ultimately drive traffic and sales.

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Our Strategy

This was no ordinary event – it featured 14 large-scale sculptures and installations. Befitting of a spectacle this size, we executed everything from launch, event

event journey curation, inviting influencers and socialites, on-site management and photography and videography. During the event, we secured top-notch photography and videography and made sure everything was covered on social media.

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Impact

With all the right pieces in place, we garnered over 100+ guests attended the event and gained 6.5 million social media impressions, a gargantuan result for this single event. Another incredible win for both our client and the team was the attendance of more than 100 guests, who enjoyed the party with verve and gusto befitting the occasion.