The beauty of genius

A landmark exhibition in Hong Kong, Van Gogh Alive – The Experience, delivered the world-famous multi-sensory exhibition in Kowloon Bay, wowing visitors with stunning floor to ceiling visuals showcasing the artists' work. On Air Collective took the lead in garnering media and influencer attention.

Inviting the hottest influencers and well-read publications, we took a dual approach of building public awareness of exhibition, which helped boost ticketing sales and hype, resulting in lines around the block. We also created engaging media content to deliver further excitement and make the exhibition truly the talk of the town.

The public got incredibly excited for this multi-media art exhibition, resulting in sold out time slots. This was aided by our outreach to more than 50 publications and 30 key influencers for the exhibition.