The Singleton roars to success

Client

The Singleton

About

The Singleton is a threesome of single malts including Glendullan, Dufftown, and Glen Ord distilleries.

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Core Service

Digital Strategy

24M+

Reach

Brief

The Singleton is one of Scotland’s oldest distilleries, and the brand wanted to reach out to Hong Kong audiences in an effective way, by utilising social media assets to the max. The content has to be on brand, and showcase the brand DNA of togetherness and create a drive to “Discover True Richness”.

Our Strategy

OAC got straight to work with visuals, stills and reels for the Hong Kong market, lifestyle shots that maximised social gatherings, and the playing of a locally created “Sip or Speak” game. The aim? Make an impact, garnering brand awareness and desirability. The offshoot of this was creating a bank of assets the brand could use including visuals, videos featuring “Sip or Speak” card game.

Impact

Successfully executing strategic content planning, copywriting, creative concepts, mood boards, pre and post production, stills, video, styling and models, along with on-site management, the campaign reached more than 24 million people, a win for us and the brand. More importantly, consumers were able to “Discover True Richness” through “Sip or Speak” and connect to The Singleton.