Vita Fede

Guests invitations

On Pedder


Guests invitations
Event management

Vita Fede whose brand holds celebrity fans such as Jessica Alba, Cara Delevingne, Jennifer Lopez and more held an exciting unveiling event at the On Pedder New World Tower store on 5th April 2016. Founder and designer Cynthia Sakai was there to assist customers in their personalisation of the brand’s iconic ‘Titan’ collection and its exclusive made-to-order programme. We had successfully attracted over 100 pax of guests enjoyed the launch party. In order to create the consumer behaviors, we invited 5 young key fashion influencers to join the #Armparty and sucessfully created buzz via social media.