Tong Chong Street Market 2018-2019

360 PR and Marketing Launch Campaign
Client

Swire Properties

Service

Event Consultant
Marketing Strategy
Media Relations
PR Strategy
Food & Beverage Line up

View Campaign

Co-presented by Taikoo Place and social enterprise Honestly Green, Tong Chong Street Market features everything from fresh farmers’ produce to create dishes, cooking tips, and the latest food and beverage trends. It is a platform that encourages dialogues for like-minded communities. It incorporates eco-living with food to promote healthy living and sustainability. This year, Tong Chong Street Market is getting bigger and better, and it welcomes 40 stalls helmed by the region’s culinary trailblazers. There are three dedicated themes in this season’s market, including ‘Coffee Festival’ in November, ‘Snowy Christmas’ in December and ‘Healthy Eating’ in January to February. Through a great variety of street food, games and performances, market goers could ‘Explore New Levels of Taste’. On Air Collective was involved in vendors liaison, concept development, media outreach, restaurant collaborations and influencers invitations.