sloggi ZERO Feel SS18 Launch

360 PR and Marketing Launch Campaign



Media planning, buying & campaign management
Content creation
Social media consultancy & implementation
Media and influencers invitations
Celebrities seeding
PR Outreach
Pop up shop design and production

View Campaign

Once again, we applied 360 degree PR and marketing strategy and designed materials ranging from creative inputs to event management with sloggi iconic ZERO Feel SS18 Collection. This time, we worked with Hong Kong actress Michelle Wai for a video campaign to promote ZERO Feel bralette which has generated more than 10K views on Youtube and Facebook. We also helped to gain exposure by media outreach that has successfully reached over 220k PR value throughout the launch period. OAC has took part in event production design and execution, media and influencers invitations, media collaborations, social media strategy and products seeding. Watch the recap video here: