Sloggi Marketing Campaign
Sloggi (Hong Kong)
Social Media Strategy
KOL Seeding and Line up
Sloggi, the cotton revolutionist, joined in the market by a single cause – Comfort. Sloggi loves to share that comfort is a state of mind and a state of body, it is doing what you love, daring to dream and then bringing those dreams to life. Because, comfort is your choice.
We applied 360 degree PR and marketing strategy and designed materials from creatives to motion graphics. In order to raise brand awareness, we created a social media campaign in Hong Kong and Singapore. In addition, a friendship day campaign was created by seeding 50 KOLs and medias. Seeding products were customised by our artist partner, Kitty, using her fabulous drawing skills. Further media collaboration with “Girls Talk” and “Tmall” were as well been used.