Second Draft

PR Outreach

Ever since opening Little Bao to much applause in 2013, chef May Chow has joined forces with Tap: The Ale Project to create a new gastropub, the aptly named Second Draft, located in the newly minted Little Tai Hang. We helped with its launch by building comprehensive media kit and pitching plan to achieve favorable coverage with food and lifestyle media, both digital and print.
On Air Collective is now the official PR retainer for Second Draft and will continue to help maintain its position as an industry pioneer for the food scene in town.