Sarah Lai Label FW 15 Collection Launch

Fashion Brand Press Launch
Client

Sarah Lai Label

Service
  • Business & Brand Strategy
  • Branding Concept
  • Marketing and PR
  • Digital Outreach
  • Press Day Management

Hong Kong designer label Sarah Lai might look to the past for inspiration, but its eyes are on the future. Keen to refresh its look to compete with global brands, Sarah Lai needed to reboot its persona. We concocted a comprehensive media strategy, both off and online. We launched a new website showcasing the brand’s latest collections and look books, getting involved in all the nitty-gritty, including photoshoot, styling and content write-up. We also proposed a social media strategy and conceptualized Instagram and Facebook profiles for the label. In addition to engaging with KOLs, we reached out to traditional media through press days and regula