Sarah Lai Label – Be Inspired Digital Campaign

Social Media Campaign

Sarah Lai Label

  • Digital Outreach
  • KOL Seeding and shooting
  • Styling

Hong Kong designer label Sarah Lai might look to the past for inspiration, but its eyes are on the future. Keen to refresh its look to compete with global brands, Sarah Lai needed to reboot its persona. We concocted a comprehensive media strategy, both off and online. We launched a new website showcasing the brand’s latest collections and look books, getting involved in all the nitty-gritty, including photoshoot, styling and content write-up. We also proposed a social media strategy and conceptualized Instagram and Facebook profiles for the label. In addition to engaging with KOLs, we reached out to traditional media through press days and regula