OtterBox X Gumgumgum

Brand Collaboration Campaign
Client

Otterbox

Service
  • Digital Integration
  • 
KOL Seeding and line Up
  • Artists Collaboration
  • 
Marketing Strategy

  • Limited Edition Product Collaboration

MY Symmetry, Otterbox latest Smartphone cover range, is a design-focused product loved for its slim silhouette and shock-resistant ability. The new line needed an innovative social media campaign for its launch targeting the young, fashionable new generation of Hong Kong. As part of the strategy we tailored for the line we created a window display with a neon dragon logo to serve as a unique key visual symbol of Hong Kong. We also collaborated with Gumgumgum to carry the cases as the sole exclusive retailer of special editions of the cases. Finally, we seeded OtterBox phone cases to selected KOLs and invited 10 artists to design My Symmetry cases for display at the store.