O.U.R Beer Launch Event
Production design and execution
As one of the most leading label brands, Sony Music HK treats discovering young music talents to spot lights as its sole purpose. It comes to mind that there are quite a few similarities between creating music and crafting beer. Thus, O.U.R. Beer, the first collaboration project of Sony Music HK and Mak’s Brewster, comes to life. The name of the project OUR has a significant meaning with O stands for “Original”, U as “Unique” and R as “Refreshing”, turns out to be the key elements of what music should be, also does craft beer. A special blend beer, O.U.R. Beer is exclusively brewed by Mak’s Brewed for the project. In this project, we took part in the launch event planning, production, media and influencers invitartions as well as media pitching. The launch event features live music performance by a group of local musicians such as Lil’ Ashes, Lilian Wong, Shandy Gan, etc who are represeneted by Sony Music, which perfectly highlighted the freshness and happiness of the pale ale.