Designed with the jet-setting city girl in mind, the N12H collection offers a unique artistic interpretation of edgy femininity. Their collection is a combination of an eclectic sense of style and differing textures highlighted by signature playful prints. To successfully introduce the brand to potential customers, we oversaw the launch with a press strategy aimed at building a long-term relationship with key media. This involved organizing monthly media pitching and successfully attracting coverage, shootings and interviews with a range of leading local titles such as Marie Claire and Elle Magazine. We also engaged local and international bloggers with products seeding for each collection, which has succesfully increased sales and brand exposure via social media.