Mont Blanc x Le Petite Prince Digital Campaign

Digital Strategy
Client

Mont Blanc

Service

Concept Development
Art Direction
Media Partner Liaison
Celebrity Management

View Campaign

This year, MONT BLANC launched a special collaboration with Le Petite Prince, the product line included notebooks and Fountain Pen products. The Little Prince collection has borrowed from Saint-Exupery’s original illustrations — from the golden star on the pen’s clip to the engraving of the boy and the fox on the nib. The objective of this digital campaign is to introduce this special collection to the Mont Blanc customers as well as the all time fans of Le Petite Prince. OAC partnered with Milk Magazine for a campaign video featuring Hong Kong pop band Shine by telling the story of their 15 years friendship celebration with Mont Blanc x Le Petit Prince Collection. Watch the video here: https://youtu.be/9z7qhWW3S8s