Mont Blanc Happy Holiday #WhatsOnYourList Digital Campaign

Digital Strategy



Concept Development
Art Direction
Video Production
Influencers Line Up

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To celebrate the holiday season, Montblanc partnered with several local artistic talents for their #whatsonyourlist campaign, to help them fulfil their wishes for the coming year ahead.  We have invited The Asia’s Best Female Chef 2017, May Chow to celebrate the holiday by letting Mont Blanc to fulfil a wish she always had. Rising star chef and restaurateur, May has became an overnight sensation when she opened her first restaurant Little Bao back in 2013. To help others, Chef May Chow is constantly giving back to society by involving in school projects and charity works. in the campaign, we collaborated with a local charity organizations, Loving Kids,  to host a Christmas party for 20 kids from underprivileged families. From the creative concept to video production, our team was able to deliver a warm-hearted campaign that touched customers’ hearts.