MONT BLANC 1858 COLLECTION LAUNCH CAMPAIGN

Video Production
Client

MONT BLANC

Service

Concept Development
Art Direction
Celebrity Management
Video Production

Outcome

https://www.instagram.com/p/BxxIfDKh-FD/?hl=en

View Campaign

This year, German luxury brand Mont Blanc has launched the 1858 collection, highlighting the importance of reconnecting with nature via adventure and exploration in an every-day outdoorsy way. The concept is an extension of the brand’s adventure philosophy begun two years ago when it unveiled watches perfect for outdoor hikes and climbs, especially the beloved 1858 Geosphere and chronograph watches. The new campaign includes visuals, as well as videos, that tell a story of reconnecting with oneself and finding inspiration through nature, with the celebration of the brand’s flagship opening in Hong Kong, the OAC team was invited to collaborate in campaign video concept development, art direction and video shooting featuring Taiwanese celebrity Sunny Wang.