Mexican Fashion Pop Up
Press Day Management
The Mexican fashion industry revolution, sponsored by ProMéxico, aimed to promote the Mexican’s style to the world. Hong Kong is the fourth stop of this fashionable world tour exhibition featuring 16 of Mexico’s well-known local designer brands, including men’s and women’s apparel, shoes, handbag accessories, fashion jewelry and kid’s wear, showcasing to the world. To implement this pop up store, we had provided comprehensive event management from Media outreach to opening guests invitations to Influencers seediing. In order to gain awareness on the event and promoting Mexican fashion design, we invited over 60 guests, including 10 KOLs and industry guests at the Grand Opening Party.