MCM Autumn and Winter 2017 Collection

Event Management
Client

MCM (Singapore)

Service

PR outreach
Key influencers Line Up

View Campaign

MCM Worldwide is a leather luxury goods brand founded in 1976 in Munich and bought out by Sungjoo Group in 2005.
In July, Singapore MCM launched their Autumn and Winter 2017 collection through a press and VIP in-store event at Marina Bay Sands, to announce the collection that explores understated minimalism and restrained elegance featuring elaborate patterns against clean, subdued colourways. nomads.
OAC team was responsible in the overall event management, guests invitations,local media outreach and product seeding to local influencers.