Levi’s x Little Bao ‘Born to Brunch’ Event

Brand Collaboration Campaign

Levi's Little Bao

  • Culture Building
  • Artist Collaboration
  • Marketing and PR
  • Digital Outreach
  • Event Management

Little Bao wanted to launch a brunch menu and Levi was about to push out its ‘Look Hot, Keep Cool’ Collection. Calling on Madrid artist Bnomio to create a series of logos that integrate elements of both brands, we designed a marketing concept that fused these two seemingly unrelated launches into a single, cohesive event promoted online and offline. We developed the entire project, from creatives, production, photo and video shooting to artist collaboration, DJ, press and KOL line up. Over 200 guests, journalists, fashionistas and food bloggers turned up to taste the brunch, gaze at Bnomio’s creations, sip cocktails, and enjoy the denim road show.