Levi’s K11 Musea Store Grand Opening
Event Concept Development
Guest & Media Invitation
Having set foot in K-11 Musea in late August 2019, the new Levi’s® store brings customers a one-of-a-kind personalised experience, featuring the first ever Levi’s® Print Shop in Hong Kong, where customers can make their own personalised t-shirt with Levi’s® Batwing Logo. As a brand who has always encouraged local creativity, this time Levi’s® partners with Hong Kong Design Institute (HKDI) to provide a platform for the home-grown design talent to unleash their creativity in the retail industry, with an aim to help groom and nurture the next generation. We are responsible in the event concept development, influencer and media invitations, as a result, over 30 local media and 70 guests had attended the opening event.