LEVI’S 501 DAY EVENT
Production Design and Execution
Guest and Influencers Invitations
This year, Levi’s® 501 two-day event happened in Soho Yard, Central, with “We are all collaborators” as its main theme, invited the public to create their own pair of 501®. The 501® jeans and back pockets were created and displayed by three local illustrators and a DIY workshop was also held. By promoting and bolding the brand, the OAC team was responsible for concept development, event management, products seeding, guests and influencers invitations, media outreach as well as artists collaboration.