Athletic Propulsion Labs (APL) first enter the Asia market and is exclusive selling at Lane Crawford. Our team crafted an edgy event by engaing inviting Hong Kong fashion and sports influencers ,inviting them to the event, run a gifting programme to win appeal and market positioning.  We highlight the core messages of APL’s innovation and inspiration.  Our team invited 80 guests to the launch party, successfully introduce this brand to targted customers and create a buzz through social media.