ifc Christmas Lighting Ceremony 2016

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To celebrate the festive season, ifc mall draws inspiration from the Arctic Circle, bringing a heartwarming artic experience to all visitors. Hailing from Minsk, Belarus, Vadik Raketa the clown leads his arctic animals in a creative dance show around the floating icebergs. ifc mall draws inspiration from the North Pole to set up some arctic installation in the mall. We had invited 4 KOLs to attend the event and create buzz on their social platform in order to attract more visitors.