G Dragon X airbnb

Social Media Campaign


  • Digital Integration 

  • KOL campaign

Popular South Korean rapper and singer-songwriter G-Dragon was the main draw of airbnb’s key global campaign in Asia, a competition offering a stay at G-Dragon’s K-pop studio in Seoul. We were asked to engage 10 top KOLs to promote the campaign launch, and to produce social media postings relating to the event in Hong Kong. We succeeded in attracting over 20,000 people to join the competition on airbnb’s official page, in the