Fossil Q Smart Watch Launch

Key Influencers management & Event management
Client

Fossil (Singapore and Malaysia)

Service

Social Media Strategy
Event Management
KOL Management
KOL Seeding and Line up

View Campaign

American watchmaker Fossil revealed its plan for the future, and it involves a lot of wearables. After the successful launch of Q Foundersmartwatch , the Q Wander and Q Marshal, which are the second generation to the Q smartwatch series is launched officially in Sept 2016. To gain awareness on the product launch, we had created a social media campaign in Malaysia and Singapore, engaged 10 local influencers and bloggers to create buzz on their social media platforms and attended the Fossil Q launch events along with their lucky fans.