Fossil Q Smart Watch Launch
Fossil (Singapore and Malaysia)
Social Media Strategy
KOL Seeding and Line up
American watchmaker Fossil revealed its plan for the future, and it involves a lot of wearables. After the successful launch of Q Foundersmartwatch , the Q Wander and Q Marshal, which are the second generation to the Q smartwatch series is launched officially in Sept 2016. To gain awareness on the product launch, we had created a social media campaign in Malaysia and Singapore, engaged 10 local influencers and bloggers to create buzz on their social media platforms and attended the Fossil Q launch events along with their lucky fans.