Fossil Fall Collection Launch
Fossil (Hong Kong)
Artist Line up
To introduce the Fall Collection, Fossil has rolled out the global campaign, “#FossilFirsts”, celebrating the joy of first experiences big and small.
To kick off the campaign, Fossil hosted a Fall Collection Press Preview and Consumer Engagement Event to raise awareness of media and public, we have also lined up a local celebrity band – Supper Moment, to created a set of social media content including a storytelling video. In addition, we’ve collaborated with actress, Ms Annie Liu, for an in-store consumer event which has successfully drived sales and raising the brand awareness.