FIVE GUYS HONG KONG
Social Media Strategy
The American fast casual restaurant chain, FIVE GUYS, set its foot in Hong Kong and opened the first branch at Wan Chai last year. We collaborated with them to formulate a series of social media campaign in Hong Kong for Five Guys, both offline and online. Through conceptualising the Hong Kong based Five Guys Instagram account, we showcased the latest customised burger and the new milkshake launches. We created content such as photoshoot, styling and content write-ups, and also engaged with KOLS and reached out to traditional media through press days and regular media releases.