Press Day Management
Located in the heart of Hong Kong on Hollywood Road, Central, Caelum Greene opens amidst the growing global trend of athleisure wear and thirst for high-quality athletic clothes. It is Hong Kong’s first athleisure and lifestyle fashion store offering a unique shopping experience that empowers and encourages consumers to live fashionably healthy. This experience is delivered through the eco-friendly store environment, as well as its curated product offering.
We took part in two of its major press days, one for its SS16 presentation in July, the other for its grand opening and AW16 launches in September. We invited both fashion and lifestyle press to attend the events and helped secure major coverage. Photoshoots and interviews have been arranged with leading publications including SCMP Style Magazine. We have also dressed celebrity model Angie Ng for her cover with East Touch Weekly.