Asics Tiger and Onitsuka Tiger

PR Outreach

Asics HK


Media and Influencers Outreach
Products seeding

View Campaign

Onitsuka Tiger, the forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka’s commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport.

The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories. OAC took care of media outreach and products seeding in order to raise brand awareness in Hong Kong. Watch the campaign video here: