Alibaba Jumpstarter 2017

#Marketing and # Communications Strategy (One Year)

Alibaba Entrepreneur Fund @JumpstarterHK


Strategic Marketing Plan
Media planning, buying & campaign management
Programmatic media buying
Social marketing consultancy & implementation
Creative Social Contents creation
Data Analysis and modelling

Jumpstarter 2017 is the first-of-its-kind startup pitch event in Hong Kong that offers top teams an investment commitment of up to US$3 million. It’s not just a series of pitch events that brings together startups, entrepreneurs and VCs, it’s also a platform where we help Hong Kong Entrepreneurs and Young People achieve their dreams.
Our goal was to rebrand, reinforce and generate awareness to the public and investors, especially Generation X and start ups. In the 12-months project, we helped to create an all rounded strategic marketing plan,including SEO & SEM work, social media creative contents development and executions, online and offline media buy,etc. We also make sure the value proposition of all Ad space is strong in order to spread the campaign message among out target market.

We worked with multiple media partners and created valuable stories : Apple Daily, HK01, Unwire, Topicks, etc.

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