airbnb x Lomography ‘字裡圖話’ Exhibition

PR Outreach

Jointly organized by Lomography and Airbnb, “字裡圖話” photography exhibition used “Live your life in travel from today onwards” as a theme, to travel as a starting point , applicants from Hong Kong and Taiwan who has been selected had joined the popular Taiwanese group, “Dayoff Daily” traveling to Kyoto, Japan. To summarize the exciting journey, images from the candidates during their trip were showcased at Lomography Gallery in Dec, 2015. We organized a media day inviting HK lifestyle editors, lined up personal interviews for “Dayoff Daily” who has traveled from Taiwan to HK for this event, sent out post event releases to all HK media and followed up with press coverages.