Ahletic Propulsion Labs PMQ Event
- Event Management
- Guests Invitation
- Basketball Teams Invitation and Coordination
- KOL Engagement
After organising an instore event at Lane Crawford, Blitz, we created a unique sports experience event at PMQ HK. We adapted the interactive event strategy to engage targeted influencers and customers, held a big basketball competition in the heart of Central, hosted fitness training program with TOPFIT, attracted more than 200 guests & walk-ins. We utilize offline event to promote LaneCrawford ecommerce. Customers can try the products and order from ipads on site.