Samantha - Founder & Director

Sam’s instincts about consumers’ desires and needs are almost always spoton. She has proven it when managing a portfolio of 20 odd international beauty brands, and when steering campaigns and pop-ups for various fashion, lifestyle and F&B brands, as well as for Little Bao around the globe.

As On Air Collective’s Co-Founder & Project Director, Sam helps new ventures and SMEs identify new opportunities, strategize and develop innovative marketing crossovers and initiatives. Always giving her best, Sam thrives on turning clients’ challenges into new growth opportunities.

Karen - Co-Founder & Communication Director

Connecting people is the future of social change. Connecting people is in Karen’s blood. With keen eyes for social media trends and a background in public relations and journalism, Karen has spearheaded a range of social media projects aimed to encourage positive behavior for brands.

As On Air Collective’s communication manager Karen helps clients identity their PR goals, strategize and execute their online and offline initatives, connect them to the right journalists, bloggers and influencers, while tracking the results of every single communications effort.