Big ideas, crafted with passion


Daring creativity, insatiable desire, and the shared purpose of forging unforgettable experiences. On Air Collective do all this with dashes of intelligence and imagination. Our mind-blowing experiences are tailor made for you, with dashes of data, analysis, and insights to meet your goals. At the heart of our remarkable crafted strategy is making your brand connect with people. We collaborate as part of your team, with a 360° approach that makes an impact. 

SAMANTHA

FOUNDER & DIRECTOR

Samantha has rich experience managing more than 20 international brands, carrying out steering digital and offline strategies for leading fashion, lifestyle and F&B brands, as well as for the visionary F&B brand Little Bao around the globe. This personal experience with leading global icons, demonstrates her understanding of how the perfect branding creates real business results in the local market.

Samantha’s instinctual passion and strengths involve helping identify new opportunities, strategize and develop innovative marketing campaigns. Her adept skills in business development, management, crisis management, developing collaborations, and turning clients’ challenges into new growth opportunities, make her a secret weapon for your brand.

KAREN

CO-FOUNDER & COMMUNICATION DIRECTOR

Karen has more than a decade of experience collaborating with a wide range of brands on the agency and client side. Tapping into future trends, and breaking the norm across categories, is where Karen excels.

She leads award winning projects across various sectors, by crafting 360°  communications strategies that push your objectives, and give back to the community.  For Karen, her passion is engaging creatives and specialists collaboratively for meaningful social outcomes.

We are as passionate as the first day we started this incredible journey.

Daring creativity, insatiable desire, and the shared purpose of forging unforgettable experiences. On Air Collective do all this with dashes of intelligence and imagination. Our mind-blowing experiences are tailor made for you, with dashes of data, analysis, and insights to meet your goals. At the heart of our remarkable crafted strategy is making your brand connect with people. We collaborate as part of your team, with a 360° approach that makes an impact. 


Now, we want you to join us.